If you write, you should definitely have a newsletter. Newsletters allow you to:
- Advance your career
- Directly communicate with readers
- Forge connections and build community
- Have fun writing
We keep hearing from authors on our platform who use their newsletter metrics and insights to leverage their subscriber base to get signed by literary agents, acquire higher bids at auctions, or secure multi-book deals.
Since authors are marketing their work to multiple audiences—agents, publishers, readers, etc.—, email is a perfect match for their needs. Newsletters are a low effort, low cost tool to update readers on your upcoming releases, indie bookstore events, award nominations or wins, promotions/giveaways, etc. Buttondown has an array of integrations and attachment features that enable you to share excerpts, audiobook snippets, interviews, event flyers, and more. Buttondown even offers Bookshop.org embedding in emails!
Authors have so much on their plate. We aim to make our platform as stress-free to use as possible. Our editor is straightforward and intuitive.
Skip setting up a site. Store and share your work painlessly with our robust archive feature. Buttondown's archive themes are minimal so you can maximize your creativity customizing.
Want to make a dedicated newsletter for your book? You can make multiple newsletters using Buttondown! Rather your marketing team or agent handle the book's dedicated newsletter? Our teams feature make the switch over a breeze!
Maybe you aren't trying to use your newsletter to market yourself or your work, but rather to just share your writing because you enjoy the act of writing (or want to curb prose atrophy).
Email is an intimate space to just yap and invite subscribers into your world. As big yappers ourselves, we relate. It's why we thoughtfully created community-centric features like Buttondown's built-in comments interface that gives your subscribers a place to engage in discourse.Reply directly to subscribers or address the entire group—your choice! Buttondown's lightweight survey feature lets you interact with subscribers beyond polling—receive feedback on ideas you're workshopping, gather demographic information, and more.
No need to revive the starving artist trope. Earn money for your work with paid subscriptions. With multiple subscription options, you can find one that works best for you and your subscribers. We do not charge fees—your money is yours.
What are the long term outcomes of email newsletters?
Depends on your goals. Email is an important platform for authors to build their base and grow reach. It is a crucial component in book marketing because of its effectiveness. Using analytics, automations, social media cross-posting, integrations, attachments, and personalization tools can propel your newsletter to be a career boosting asset.
On the other hand, if you want to enjoy the writing journey and build your mailing list without looming pressure, and even make a little cash along the way, we got you as well with our archives, comments, replies,survey, custom email template, RSS, content gating, and send via email features, plus more!
Our tools are designed to benefit all authors' and writers' literary endeavors. Buttondown is committed to consistently building powerful features that help you reach your desired outcome, at the best price possible.
Why should you choose Buttondown?
The newsletter market is full of other platforms. We stand out from the crowd because we keep it simple.
Our goal is to make the act of writing great emails, and managing a subscriber list fun and as easy as possible. Whether you're using your newsletter to market your books or write for the love of writing, Buttondown will always provide you with top-notch tools.
Need help? We pride ourselves in our superior customer support—you're always talking to a human, never a bot.
We look forward to working with you to grow your audience and build a newsletter that you’ll love to write.
Buttondown is already trusted by some authors you might know:
- Kieron Gillen, Notable comic book writer and former video game and music journalist. He is best known for his Marvel comics: The Eternals,Rise of the Power of X, *Immortal X-men,*and more.
- Charlie Jane Anders, Award-winning author, fiction and fantasy book reviewer, and podcaster. Her works include the Unstoppable trilogy, The City in the Middle of the Night, and All the Birds in the Sky.
- Ed Yong, Pulitzer-winning science journalist and author. He is the author of two New York Times bestsellers: An Immense World andI Contain Multitudes. His writing has also been featured in National Geographic, the New Yorker, Wired, the New York Times, Nature, New Scientist, Scientific American, and other publications.