More and more people with side hustles are tapping into email newsletters to gain new customers or clients. To grow their budding business, gig workers have to:
- Establish their brand as reputable
- Communicate with their clients or customers
- Build relationships with their clients or customers
- Market their products, skills, or services with low effort and efficiency
- Monitor and track their growth
Just like having a website, email newsletters make gig workers look like an established brand. Add another layer of reputability by including testimonials from prior customers in your emails using surveys in your newsletter.
Email automation is a key feature for gig workers. Implementing automations like scheduled emails saves you valuable time that you could use creating and planning your next project. Buttondown lets you click it and forget it.
Like your hustle, your newsletter should be an enjoyable journey for you and your subscribers. Engage with your subscribers by directly replying to their comments and cultivate an active community around your side hustle. Unlike other companies, our comments are built-in meaning you can build community that can actually interact with each other, not just you.
Sharing teasers of upcoming projects is one way side hustlers market their skills and excite community discussions. Buttondown's intuitive editor, attachments, and embedding features make it a breeze to showcase your work and send the right message to your clientele.
Want to cross-post your teaser, project updates, or other dynamic content? Buttondown supports automated cross-posting to major social media platforms in one action—no need to create separate automations for each platform.
Importantly, Buttondown provides gig workers with a full picture of their audience. Gain crucial insights using Buttondown's reporting tool to pull daily, weekly, or weekly subscriber reports. You're not only connecting with your subscribers by engaging directly with replies but also indirectly by observing their behavioral patterns. Our customizable analytics dashboard allow you monitor your metrics, edit automation actions, manage your mailing list, and more all in one place! One glance and you have all the information to boost growth.
For techy hustlers, Buttondown offers a very robust API and strong integration ecosystem. Build on top of Buttondown and use the API to send emails, manage subscribers, and more—all from your own code.
What are the long term outcomes of email newsletters?
For gig workers, success isn't one big win, but small little wins. Email marketing is the same. Wins look like a variety of accomplishments: improved metrics, increased community engagement, strengthened relationships with clients, and a flux of new clients referrals.
With consistent sending and email optimization utilizing subscriber insights, you will have scaled your newsletter to the point where you must answer the big question "Do I want to continue doing my side hustle for fun or get serious about it?" Buttondown will continue prioritize providing the powerful core tools to get there as quickly as possible. That's our commitment to you.
Why is Buttondown preferable to other email newsletter companies for gig workers and their side hustle aspirations?
Gig workers don’t need bells and whistles that larger companies offer to make connections and drive growth. Plainly, Buttondown is not an omnichannel software, it is, and always will be, an email software. We keep it simple by focusing on providing the necessary tools for gig workers to actually write great emails and manage their subscriber list as easy as possible at a reasonable price. Less bells, more noise.
Buttondown is trusted by many successful side-project-ers (is that a word?) like:
- Jeremy Singer-Vine, NYC-based data journalist, who publishes Data Is Plural, a "weekly journal of useful/curious datasets". He left his day job to go freelance. He went on to start the Data Liberation Project — an initiative to identify, obtain, reformat, clean, document, publish, and disseminate government datasets of public interest.
- Tim Van Damme (aka MVKB), Designer who, during the COVID-19 lockdown, picked up the hobby of building custom mechanical keyboards. From this hobby, he launched and grew his side hustle, Max Voltar Keyboards, into a treasured resource for keyboard enthusiasts. His keyboard projects have now become a known name in the keyboard community.